Background across global technology companies:
Enterprise sales, partnerships, and market expansion experience across global SaaS and consulting organizations.
Expand Your SaaS & AI into EMEA and LATAM
Without Building a Full Local Team First
We help SaaS and AI companies enter EMEA and LATAM through hands-on multilingual sales-as-a-service, pipeline generation, and partner ecosystem development — without hiring full local teams.
This is not consulting.
Hands-on commercial execution — from first pipeline to enterprise deal support and partner activation in complex markets.
Working directly with founders, CROs, and VP Sales teams driving international expansion.
We align on realistic commercial milestones based on your sales cycle, deal size, and expansion stage — so when you hire locally, you’re hiring into traction, not uncertainty.
The goal: build your first real enterprise pipeline and commercial traction in EMEA or LATAM — before committing to full local teams.
A local enterprise sales hire in Germany or Italy runs €80–100K+ in base salary alone — before employer taxes, benefits, or payroll costs. And that’s one country, one language. A fractional engagement covers multiple markets and languages at a fraction of that cost, with no employment risk and no commitment before you have pipeline.
Free Resource
Exploring expansion but not ready to commit?
Download the free EMEA Expansion Scorecard — 10 questions to find out if your SaaS is ready to expand into Europe, and where to focus first.
Get the free scorecard →No spam. One email with your scorecard, that’s it.
Trusted by teams from Mastercard, Oracle and Shutterstock
$10M+ in enterprise deals closed across EMEA & LATAM markets
Why Marco?
Enterprise Expansion, Not Theory.
Highlights:
• 15+ years SaaS enterprise sales
• President’s Club at Shutterstock & Mastercard
• $2.4M enterprise deal closed
• Native-level EN / ES / IT / DE — covering Germany,
Italy, Spain and LATAM without hiring four people
• Experience across EMEA & LATAM
Evaluating expansion into Europe or LATAM?
Let’s discuss your market, your target accounts, and how to build your first enterprise pipeline — without over-hiring locally.
This is for you if:
• You are a SaaS or AI company entering EMEA or LATAM
• You need enterprise deals — not just pipeline
• You want to avoid building a full local team too early
• You need execution — not strategy decks
Not a fit if you’re looking for junior SDR support or low-cost lead generation.
Many SaaS companies assume international expansion works the same way as their home market.
In Europe and LATAM, enterprise buying dynamics are very different.
Why most SaaS & AI platforms expansions into Europe fail
• Different buying cultures across markets
• Slow and expensive local hiring before revenue
• Weak partner ecosystems with no real activation
• Enterprise deals stalling at legal, procurement and local decision-making layers
How this works in practice
Many SaaS companies struggle to turn expansion plans into real pipeline. This is where combining market entry strategy with partner-led execution becomes critical.
How We Build Enterprise Pipeline Without Hiring Local Teams Early:
Four-step process
Step 1
Prioritize the Right Markets
Evaluate ICP, target industries, and where your European market-entry strategy or LATAM expansion model is most likely to generate enterprise traction first.
Step 2
Build Local Credibility
Create early trust with the right buyers through regional relevance, language, positioning, and commercial context.
Step 3
Activate the Right Partners
Recruit and enable consulting firms, system integrators, and local allies through a structured channel partner development approach that accelerates enterprise access.
Step 4
Build Strategic Pipeline
Focus on the right enterprise accounts and deal motions before scaling local headcount.
Selected Enterprise Deals
Enterprise AI and data platform deals closed across telecom, banking and travel — including CDP infrastructure, AI-driven personalization, and agentic commerce.
Case Study
$2.4M Enterprise Deal
Global Telco Provider Italy
Problem: No unified customer data infrastructure to power personalisation and predictive analytics across channels.
Action: Led enterprise deal strategy, coordinated POC across marketing and IT stakeholders
Timeline: 24-month enterprise sales cycle.
Partner Ecosystem Involved: Softlab
Result: $2.4M Multi-Year Contract
Case Study
$1M Enterprise Deal
Tier 1 Bank Spain
Problem: Bank needed to centralize ATM data into analytics platform.
Action: Defined architecture value case and led enterprise deal strategy.
Timeline: 9-month enterprise sales cycle.
Partner Ecosystem Involved: Accenture
Result: $1M Multi-Year Contract
Case Study
$800K Enterprise Deal
Tier 1 Airline Mexico
Problem: Airline needed an AI-driven personalization and conversational commerce platform to deliver next-best-action
experiences across digital channels.
Action: Enterprise Deal Strategy and POC Leadership
Result: $800K Multi-Year Contract
Timeline: 9-month enterprise sales cycle.
Want To Build Similar Enterprise Pipeline in Europe?
What partners say
Marcos Ortuño
Tech Professional, Accenture
Marco is one of those professionals who are a pleasure to work with. He is extremely competent but also always treats the issues with a warm atmosphere. On top of that, Marco is like a Swiss Army Knife of contacts. If you don't know Marco, you don't exist.
Andrea Esengrini
Digital Marketing & Sales Practice Leader
Working with Marco on the telco engagement was a genuine differentiator. He brought deep enterprise knowledge, the ability to navigate complex multi-stakeholder buying cycles, and strong local market credibility. Marco combines strategic thinking with real hands-on execution — he doesn't just map the path, he walks it with you.
Free Resource
Exploring expansion but not ready to commit?
Download the free EMEA Expansion Scorecard — 10 questions to find out if your SaaS is ready to expand into Europe, and where to focus first.
Get the free scorecard →No spam. One email with your scorecard, that’s it.
Services
Market Entry Strategy
Market validation, ICP definition, and go-to-market planning.
Channel Partner Development
Recruit and activate consulting and integration partners.
Enterprise Sales Support
Support enterprise sales cycles and deal closure.