
• cultural buying differences
• no local relationships
• partner ecosystem missing
• hiring the wrong first sales leader
Instead of hiring a VP Sales + team, companies can:
• validate market
• build pipeline
• recruit partners
• close first deals


Includes:
• ICP validation
• first pipeline
• first prospects
• GTM messaging
• early partnerships

Enterprise deal support.
Includes:
• Deal qualification
• Executive Selling
• Negotiation Support
• Closing

Recruit and Activate Partners.
Includes:
• Partner Identification
• SI Recruitment
• Enablement
• First Joint Deal
Global Telco Provider Italy
Problem: Customer needed Customer Data Platform
Action: Led enterprise deal strategy, coordinated POC across marketing and IT stakeholders
Timeline: 24-month enterprise sales cycle.
Partner Ecosystem Involved: Softlab
Result: 2.4M $ Multi-Year Contract
Tier 1 Bank Spain
Problem: Bank needed to centralize ATM data into analytics platform.
Action: Defined architecture value case and led enterprise deal strategy.
Timeline: 9-month enterprise sales cycle.
Partner Ecosystem Involved: Accenture
Result: 1M $ Multi-Year Contract
Tier 1 Airline Mexico
Problem: Customer Needed A Personalization Platform for Digital Channels
Action: Enterprise Deal Strategy and POC Leadership
Result: 800K $ Multi-Year Contract
Timeline: 9-month enterprise sales cycle.
Highlights:
• 15+ years SaaS enterprise sales
• President’s Club at Shutterstock & Mastercard
• €2.4M enterprise deal closed
• Multilingual (EN / ES / IT / DE)
• Experience across EMEA & LATAM
