Background across global technology companies:
Enterprise sales, partnerships, and market expansion experience across global SaaS and consulting organizations.
Enterprise SaaS Expansion in Europe
Fractional enterprise sales and channel partner development for SaaS companies entering Europe and LATAM.
Many SaaS companies assume international expansion works the same way as their home market.
In Europe and LATAM, enterprise buying dynamics are very different.
Why most SaaS expansions into Europe fail
• Cultural buying differences across markets
• Lack of local relationships with enterprise buyers
• Missing partner ecosystem (SIs and consultancies)
• Hiring the wrong first sales leader
Enterprise Deals Closed
Case Study
2.4M $ Enterprise Deal
Global Telco Provider Italy
Problem: Customer needed Customer Data Platform
Action: Led enterprise deal strategy, coordinated POC across marketing and IT stakeholders
Timeline: 24-month enterprise sales cycle.
Partner Ecosystem Involved: Softlab
Result: 2.4M $ Multi-Year Contract
Case Study
1M $ Enterprise Deal
Tier 1 Bank Spain
Problem: Bank needed to centralize ATM data into analytics platform.
Action: Defined architecture value case and led enterprise deal strategy.
Timeline: 9-month enterprise sales cycle.
Partner Ecosystem Involved: Accenture
Result: 1M $ Multi-Year Contract
Case Study
800K $ Enterprise Deal
Tier 1 Airline Mexico
Problem: Customer Needed A Personalization Platform for Digital Channels
Action: Enterprise Deal Strategy and POC Leadership
Result: 800K $ Multi-Year Contract
Timeline: 9-month enterprise sales cycle.
Want To Build Similar Enterprise Pipeline in Europe?
How Channel-as-a-Service Works:
Four-step process
Week 1-2 → 1 — Market Assessment
Evaluate ICP, target industries, and expansion strategy.
Month 1-3 → 2 — Pipeline Development
Build enterprise pipeline and initiate conversations with target accounts.
Month 3-6 → 3 — Partner Ecosystem
Recruit and enable consulting partners and system integrators.
Month 6-9 → 4 — Enterprise Deals
Support enterprise sales cycles, negotiations, and deal closure.
Services
Market Entry Strategy
Market validation, ICP definition, and go-to-market planning.
Channel Partner Development
Recruit and activate consulting and integration partners.
Enterprise Sales Support
Support enterprise sales cycles and deal closure.
Why Marco?
Built By An Enterprise Seller
Highlights:
• 15+ years SaaS enterprise sales
• President’s Club at Shutterstock & Mastercard
• €2.4M enterprise deal closed
• Multilingual (EN / ES / IT / DE)
• Experience across EMEA & LATAM
Evaluating expansion into Europe or LATAM?
Let’s discuss your market entry strategy.
