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SaaS & AI Expansion · EMEA & LATAM

Expand Your SaaS & AI into EMEA and LATAM
Without Building a Full Local Team First

We help SaaS and AI companies enter EMEA and LATAM through hands-on multilingual sales-as-a-service, pipeline generation, and partner ecosystem development — without hiring full local teams.

This is not consulting.

Hands-on commercial execution — from first pipeline to enterprise deal support and partner activation in complex markets. Working directly with founders, CROs, and VP Sales teams driving international expansion.

We align on realistic commercial milestones based on your sales cycle, deal size, and expansion stage — so when you hire locally, you’re hiring into traction, not uncertainty.

The goal: build your first real enterprise pipeline and commercial traction in EMEA or LATAM — before committing to full local teams.

A local enterprise sales hire in Germany or Italy runs €80–100K+ in base salary alone — before employer taxes, benefits, or payroll costs. And that’s one country, one language. A fractional engagement covers multiple markets and languages at a fraction of that cost, with no employment risk and no commitment before you have pipeline.

Book a 30-min Expansion Call →

Exploring expansion but not ready to commit?

Download the free EMEA Expansion Scorecard — 10 questions to find out if you’re ready and where to focus first.

$10M+Enterprise deals closed across EMEA & LATAM
EN / ES / IT / DENative-level multilingual coverage

Enterprise experience across global SaaS and data platforms

Mastercard

Oracle

Tealium

Shutterstock

Why Marco

Enterprise Expansion,
Not Theory.

15+ years of closing enterprise deals across EMEA and LATAM — with the relationships, languages, and local market knowledge to prove it.

15+ years SaaS enterprise sales
President’s Club at Shutterstock & Mastercard
$2.4M enterprise deal closed — largest single deal
Native-level EN / ES / IT / DE — covering Germany, Italy, Spain and LATAM without hiring four people
Experience across EMEA & LATAM — telecom, banking, airline, retail
Not advisory only — direct involvement in enterprise deals and partner execution

Evaluating expansion into Europe or LATAM? Let’s discuss your market, your target accounts, and how to build your first enterprise pipeline — without over-hiring locally.

Marco Lembo

Marco Lembo
Enterprise Sales & Channel Expansion · EMEA & LATAM

Is this for you?

This Is for You If

You are a SaaS, AI or technology platform company entering EMEA or LATAM
You need enterprise deals — not just pipeline
You want to avoid building a full local team too early
You need execution — not strategy decks

Not a fit if you’re looking for junior SDR support or low-cost lead generation.

Why expansion stalls

Why SaaS & AI Expansion into EMEA and LATAM Often Fails

Most companies do not fail because of product. They fail because they apply the wrong go-to-market model in the wrong market at the wrong stage.

🌍Different buying cultures

The same pitch, process, and close plan do not work across countries. Enterprise buying in Germany, Spain, Italy and LATAM requires local context, language, and credibility.

💸Local hiring too early

Companies burn €80–100K+ before validating demand or market fit. A full-time hire before first revenue is one of the most common and costly expansion mistakes.

🤝Weak partner activation

Partners do not create pipeline by default. They need structure, enablement, and commercial alignment to open enterprise accounts — without that, they go dormant.

Deals stall late

Legal, procurement, and local decision dynamics slow enterprise momentum in ways that are hard to navigate without deep local experience and the right relationships.

How this works in practiceMany SaaS companies struggle to turn expansion plans into real pipeline. This is where combining market entry strategy with partner-led execution becomes critical.

How it works

How We Build Enterprise Pipeline Without Hiring Local Teams Early

A focused, execution-led process — from market validation to first enterprise deals.

Step 01

Prioritize the Right Markets

Evaluate ICP, target industries, and where your European market-entry strategy or LATAM expansion model is most likely to generate traction first.

Step 02

Build Local Credibility

Create early trust with the right buyers through regional relevance, language, positioning, and commercial context that resonates locally.

Step 03

Activate the Right Partners

Recruit and enable consulting firms, system integrators, and local allies through a structured channel partner development approach.

Step 04

Build Strategic Pipeline

Focus on the right enterprise accounts and deal motions before scaling local headcount — hiring into traction, not uncertainty.

Proof of execution

Selected Enterprise Deals

Enterprise AI and data platform deals closed across telecom, banking and travel — including CDP infrastructure, AI-driven personalisation, and agentic commerce.

Telecommunications · Italy

$2.4M

Multi-year enterprise contract

Problem: No unified customer data infrastructure to power personalisation and predictive analytics across channels.

Action: Led enterprise deal strategy, coordinated POC across marketing and IT stakeholders.

Partner: Softlab · Timeline: 24 months

✓ $2.4M Multi-Year Contract
Banking · Spain

$1M

Multi-year enterprise contract

Problem: Tier 1 bank needed to centralise ATM data into a shared analytics platform.

Action: Defined the architecture value case and led the enterprise sales motion.

Partner: Accenture · Timeline: 9 months

✓ $1M Multi-Year Contract
Airline · Mexico

$800K

Multi-year enterprise contract

Problem: Airline needed an AI-driven personalisation and conversational commerce platform for next-best-action experiences across digital channels.

Action: Enterprise deal strategy and POC leadership for an agentic commerce implementation.

Timeline: 9 months

✓ $800K Multi-Year Contract

What partners say

Partner Endorsements

Marco is one of those professionals who are a pleasure to work with. He is extremely competent but also always treats the issues with a warm atmosphere. On top of that, Marco is like a Swiss Army Knife of contacts. If you don’t know Marco, you don’t exist.

Marcos Ortuño
Marcos OrtuñoTech Professional, Accenture

Working with Marco on the telco engagement was a genuine differentiator. He brought deep enterprise knowledge, the ability to navigate complex multi-stakeholder buying cycles, and strong local market credibility. Marco combines strategic thinking with real hands-on execution — he doesn’t just map the path, he walks it with you.

Andrea Esengrini
Andrea EsengriniDigital Marketing & Sales Practice Leader

Services

What We Do

Market Entry Strategy

Market validation, ICP definition, and go-to-market planning for EMEA and LATAM. Identify the right countries, buyers, and commercial model before committing budget.

Learn more →

Channel Partner Development

Recruit and activate consulting and integration partners that improve enterprise access. Structure, enable, and align partners so they actually generate pipeline.

Learn more →

Enterprise Sales Support

Hands-on support across enterprise sales cycles and market expansion execution. From first conversation to contract — including POC coordination and commercial negotiation.

Not sure if you’re ready to expand?The free EMEA Expansion Scorecard covers market readiness, sales model, legal, and timing — with a score that tells you exactly where to focus.

Download free →

Ready to Build Enterprise Pipeline
in EMEA or LATAM?

If you are planning expansion and want support with enterprise sales, partner strategy, or go-to-market execution — let’s talk.

Book a 30-min Expansion Call →
No commitment. Just a focused discussion on your expansion strategy.

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