Background across global technology companies:
Enterprise sales, partnerships, and market expansion experience across global SaaS and consulting organizations.
Expand Your SaaS into EMEA and LATAM
Without Building a Full Local Team First
We build enterprise sales and partner ecosystems in Germany, Spain and Italy — driven by real enterprise deal execution
Trusted by teams from Mastercard, Oracle and Shutterstock
$10M+ in enterprise deals closed across EMEA & LATAM markets
Despite working with global SaaS and enterprise teams, the same patterns appear again and again:
Why Most SaaS Expansions into Europe & LATAM Fail
Most SaaS expansions fail not because of product — but because of how markets actually work.
No local credibility
Buyers don’t trust unknown vendors without regional presence.
Wrong market assumptions
What works in the US rarely works the same in Europe or LATAM.
No partner ecosystem
Enterprise deals often depend on local partners and relationships.
Hiring too early
Scaling headcount before traction creates cost without pipeline.
Many SaaS companies assume international expansion works the same way as their home market.
In Europe and LATAM, enterprise buying dynamics are very different.
Why most SaaS expansions into Europe fail
• Different buying cultures across markets
• Slow and expensive local hiring before revenue
• Weak partner ecosystems with no real activation
• Enterprise deals stalling at legal, procurement and local decision-making layers
Selected Enterprise Deals
Case Study
$2.4M Enterprise Deal
Global Telco Provider Italy
Problem: No centralized customer data across channels.
Action: Led enterprise deal strategy, coordinated POC across marketing and IT stakeholders
Timeline: 24-month enterprise sales cycle.
Partner Ecosystem Involved: Softlab
Result: $2.4M Multi-Year Contract
Case Study
$1M Enterprise Deal
Tier 1 Bank Spain
Problem: Bank needed to centralize ATM data into analytics platform.
Action: Defined architecture value case and led enterprise deal strategy.
Timeline: 9-month enterprise sales cycle.
Partner Ecosystem Involved: Accenture
Result: $1M Multi-Year Contract
Case Study
$800K Enterprise Deal
Tier 1 Airline Mexico
Problem: Customer Needed A Personalization Platform for Digital Channels
Action: Enterprise Deal Strategy and POC Leadership
Result: $800K Multi-Year Contract
Timeline: 9-month enterprise sales cycle.
Want To Build Similar Enterprise Pipeline in Europe?
How Channel-as-a-Service Works:
Four-step process
Week 1-2 → 1 — Market Assessment
Evaluate ICP, target industries, and expansion strategy.
Month 1-3 → 2 — Pipeline Development
Build enterprise pipeline and initiate conversations with target accounts.
Month 3-6 → 3 — Partner Ecosystem
Recruit and enable consulting partners and system integrators.
Month 6-9 → 4 — Enterprise Deals
Support enterprise sales cycles, negotiations, and deal closure.
Services
Market Entry Strategy
Market validation, ICP definition, and go-to-market planning.
Channel Partner Development
Recruit and activate consulting and integration partners.
Enterprise Sales Support
Support enterprise sales cycles and deal closure.
Why Marco?
Built By An Enterprise Seller
Highlights:
• 15+ years SaaS enterprise sales
• President’s Club at Shutterstock & Mastercard
• $2.4M enterprise deal closed
• Multilingual (EN / ES / IT / DE)
• Experience across EMEA & LATAM
Evaluating expansion into Europe or LATAM?
Let’s discuss your market, your target accounts, and how to build your first enterprise pipeline — without over-hiring locally.
This is for you if:
• You are a SaaS company entering EMEA or LATAM
• You need enterprise deals — not just pipeline
• You want to avoid building a full local team too early
• You need execution — not strategy decks
Not a fit if you’re looking for junior SDR support or low-cost lead generation.
No commitment. Just a focused discussion on your expansion strategy.